On April 25, PAFF had released three pictures of the April 20 ambush at Tota Gali. We hope to meet boys from Para Forces often. Some trophy recoveries made from the enemy combatants…. Lead attack team of seven enemy combatants neutralised immediately and swiftly on the battlefield with no scope for any injury. Issued by PAFF “spokesperson” Tanveer Ahmad Rather on social media sites, the “press release” in pointers read, “No IED, no injured or wounded enemies. On Friday, PAFF had issued a “press-release” and shared purported details of the May 5 ambush in Kandi forests of Rajouri. Media friends are requested not to air/telecast the propaganda video,” the army’s message shared on WhatsApp groups read.Ĭalls and messages to director general of police (DGP) Dilbag Singh and additional ADGP Mukesh Singh went unanswered.Ī senior police officer, however, said the “video with excerpts of the April 20 ambush seems genuine.” “It is seen that a video clip claiming to (be the) visuals of a terrorist attack on an Army vehicle at Poonch is circulating on social media. The army has since requested media houses to not air or telecast the propaganda video. The edited video also purportedly shows defence minister Rajnath Singh meeting soldiers at the Rajouri army base along with lieutenant governor Manoj Singh.Ī song can also be heard being played in the edited video that concluded with an urdu sentence “Sab yaad rakha jayega (Everything will be remembered)” and another sentence “Full footage coming soon”. The cries of the injured soldier, who had jumped out of the truck to escape and take position to retaliate, were being heard clearly in the video. Official sources confided in HT that the ruthless firing with an automatic assault rifle is from the April 20 ambush. PAFF has claimed that it will release the full footage “soon”. The video purportedly shows a terrorist with a body camera shooting a soldier multiple times, including on his head. PAFF had earlier issued a “press-release” and shared purported details of the May 5 ambush in Kandi forests of Rajouri. So even thought Blues Kitchen has no official connection to the present world cup they formed a strong association that would have resonated with their audience.Even as security forces continued to scan Kandi forests in Rajouri district to track-down terrorists responsible for killing five soldiers on May 5, People’s Anti Fascist Front (PAFF), an offshoot of the Jaish-e-Mohammad, has released 2.50 minute long video clip purportedly showing the April 20 Tota Gali, Poonch, ambush on social media. Form connections through imagery, colour and slogans whether that’s Union Jacks for a Royal Wedding, rainbows for London Pride or in the case of Blue Kitchen restaurant this year – create a social media video.ĭuring the world cup they create this video which referenced Maradona’s famous “Hands of God”. There are many events that pop up throughout the year which you could create some awesome content to generate buzz. In this game you need to be proactive and keep a beady eye on your annual calendar. So how can emerging brands use ambush marketing effectively? And what about video – how can you use it to amplify an ambush marketing campaign? And that marketing can manifest in print, TV, digital, radio or a brand’s packaging. But it can also be used for other key calendar events like Movie Releases, Royal Birthdays, Festivals OR to hijack big marketing announcements from other brands like Apple or Tesla. The most common form of ambush marketing takes place surrounding key sporting events where brands would ordinarily have to pay for sponsorship like the World Cup, Wimbledon or the Olympics. They win sales from Coke without the hefty price tag of official sponsorship. But then Pepsi, who hasn’t paid a penny in sponsorship, decides to rebrand all their drinks cans with pictures of the England World Cup team. Now imagine you are Coco Cola and you’ve paid a fortune to sponsor the World Cup. You’ve got the street party you always wanted and didn’t have to pay a thing. Before you know it, your neighbour’s guests have even ended up at your house. So you invite all your friends over and pass the party off as your own. Then you find out your neighbor is hosting his own street party with a band and an expensive sound system. Imagine you want to hold a street party but can’t afford it. So, what is ambush marketing and why is it so effective? And the good news is that you don’t have to be a big brand to use ambush marketing. It’s a high impact, cost effective way for brands to hog the limelight and is frequently being used by the likes of Pepsi, Burger King and Nike to generate huge sales. If you are an SME and haven’t heard of the term ambush marketing, then you may be missing a trick.
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